The mission of ATIC is to build and enhance the credibility, professionalism and public perception of the Australian Tyre Industry.

Our aim is to be recognised as a united Industry whose culture is pro-active and innovative in dealing with the technical, commercial and environmental challenges of the Third Millennium.

We believe that our goals will be reached and maintained through the adoption of World's Best Practice in these key areas:

  • Environmental Impact Management and End of Life Programmes for Tyres and their related products.
  • Gathering and sharing among Members of all available Marketing Data in order to enable accurate and timely monitoring of individual share of the market.
  • Preparation and diffusion of information towards users of tyres in order to ensure the product's safest, most economical and ecological use.
  • Building and enhancing a close cooperation with Government, Regulators and organizations working on the consultation and implementation of common Standards in all areas including safety, commercial and technical activity.
  • Adoption of common guidelines and practices.